Emily Crookston

Trailblazer
DISC Type : DI

Owner and Decider of All Things at The Pocket PhD

Chapel Hill, North Carolina, United States

Overview

Emily Crookston is a best-selling business book ghostwriter and owner of The Pocket PhD, where she helps entrepreneurs and experts develop their big ideas. A former philosophy professor with a PhD from Washington University in St. Louis, people often describe her as generous, brilliant, and fantastic.

Outside of her writing and editing work, Emily is passionate about practicing yoga. She is also a frequent speaker and podcast guest, sharing her expertise on writing and thought leadership. She enjoys working from coffee shops and has a fondness for desserts with real whipped cream.

Unique fact: Emily once built a "Wedding Oracle, " a creative side project showcasing her renegade spirit beyond her ghostwriting business.

Personality Overview

Informal

Persuasive

Values Relationships

They will fight for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Business Book Writing
As the owner of The Pocket PhD and author of "Unwritten, " her primary focus is ghostwriting and editing business books that sell for thought leaders.
Thought Leadership
She helps clients cultivate their "thought leadership ecosystem, " turning them into what she calls "Big Idea Experts" by shaping and sharing their most provocative ideas.
Academic to Entrepreneurship
She transitioned from a career as a philosophy professor to founding her own successful ghostwriting business, discussing the challenges and mindset shift involved in this journey.

Media Appearances

Community Highlights: Meet Emily Crookston of The Pocket PhD. Featured in Voyager Raleigh

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Exploring Life & Business with Emily Crookston of The Pocket PhD. Featured in Voyager Raleigh

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The Pocket PhD - Ghostwriter and Book Content Specialist. Featured in YouTube

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Work History

5-2016
Owner and Decider of All Things at The Pocket PhD
10-2022 - 4-2024
Consulting Member at The Upside
10-2016 - 5-2018
Junior Copywriter at Jansen Communications
7-2015 - 12-2016
Copywriter at Spring Insight, LLC
7-2012 - 8-2016
Visiting Assistant Professor at Coastal Carolina University

Education

2003 - 2009
Doctor of Philosophy (PhD) from Washington University in St. Louis
2001 - 2003
Master's degree from Boston College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Chapel Hill, North Carolina, United States Job Level : N/A Designation : Owner and Decider of All Things at The Pocket PhD
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Emily

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Emily take some risk or not?

  • They can take risks if necessary.

You And Emily

Personality Compatibility


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