Emily Rees

Examiner
DISC Type : cs

Chief Financial and Information Officer at Cyberfort

London, England, United Kingdom

Overview

Emily Rees is a C-suite finance and HR leader with expertise in scaling technology and SaaS businesses, including both listed and private equity-backed firms. A graduate of the London School of Economics, she specializes in professionalizing operations to accelerate growth and maximize profitability.

Passionate about collaborative leadership and professional development, she is an active member of senior leadership communities like Potentia and NOVA. She frequently shares her expertise through panel discussions, knowledge-sharing events, and mentorship for other industry experts.

She holds the unique dual role of Chief Financial and Information Officer, placing her at the intersection of finance and cybersecurity.

Personality Overview

Process Oriented

Status Quo Seeker

Tough To Convince

Being observant comes to them naturally.  They are always well-planned and adopt a systematic approach. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

The Modern CFO
Frequently speaks on the evolving, broad-ranging responsibilities of a modern CFO, highlighting the need for both strategic leadership and tactical engagement to deliver results.
Cybersecurity for CFOs
Advocates for the CFO's critical role in managing cybersecurity threats, a topic she has publicly discussed with her CEO.
SaaS Business Growth
Has direct experience driving 40% ARR growth in a SaaS business through strategic territory expansion, new channels, and unlocking operational performance.

Media Appearances

Emily has no verified media appearances

Work History

5-2025
Chief Financial and Information Officer at Cyberfort
7-2024 - 5-2025
Chief Financial Officer at Cyberfort
5-2025
Non Executive Director at Mentera
6-2023
Member at NOVA Community
4-2021 - 7-2024
Chief Financial Officer at Quartix UK

Education

Bsc (Hons) from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Financial and Information Officer at Cyberfort
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Emily

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Emily take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Emily

Personality Compatibility


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