Emily Serrano

Critic
DISC Type : C

Founding Marketing & Branding Manager, at Zig.ai

Los Angeles Metropolitan Area, United States

Overview

Emily is a data-driven marketing manager with deep expertise in the beauty and retail industries, specializing in creator-led campaigns and large-scale brand activations. She holds a Master of Science from Arizona State University and certifications in Google Analytics and HubSpot Inbound Marketing.

She is passionate about bridging performance analytics with compelling storytelling to foster strong community connections and brand affinity. Her professional interests include major consumer brands like LOréal and The Walt Disney Company, indicating a focus on impactful consumer engagement.

While at Nordstrom, she generated over a $1 million increase in sales by elevating in-store outreach techniques through social and digital channels.

Personality Overview

Precise

Negotiator

Information Seeker

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Creator-Led Campaigns
Her experience involves managing influencer partnerships and creator relationships to execute large-scale activations for beauty, retail, and lifestyle brands.
Digital Audience Strategy
She is actively expanding her expertise in this area by pursuing a Master's degree from Arizona State University focused on attracting and engaging online followers.
Data-Driven Storytelling
She focuses on combining performance analytics with compelling narratives to craft innovative marketing strategies that drive both brand affinity and sales.

Media Appearances

Emily has no verified media appearances

Work History

11-2025
Founding Marketing & Branding Manager, at Zig.ai
1-2023 - 3-2023
Social Media Coordinator at Dezi/ Dezi Skin
9-2022 - 12-2025
Digital Marketing- Integrated Media Strategy at Nordstrom
5-2021 - 11-2022
Customer Relationship Coordinator at Nordstrom
9-2019 - 8-2020
Support Manager Intern at Newteck Advisors LLC

Education

Master of Science - MS from Arizona State University
Bachelor's degree from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 3 Location : Los Angeles Metropolitan Area, United States Job Level : Middle Designation : Founding Marketing & Branding Manager, at Zig.ai
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Emily

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Emily take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Emily

Personality Compatibility


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