Emma Cotton

Questioner
DISC Type : c

Director, IOM BU Segment Transformation Lead, GBS at McDonald's

London Area, United Kingdom

Overview

Emma has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Emma has no verified topics they care about

Media Appearances

Emma has no verified media appearances

Work History

2-2026
Director, IOM BU Segment Transformation Lead, GBS at McDonald's
5-2023 - 2-2026
Knowledge Hub Manager at McDonald's
8-2022 - 6-2023
Alignment Manager, International Corporate Relations at McDonald's
2-2022 - 8-2022
Tech Delivery Relationship Manager at McDonald's
8-2019 - 2-2022
Strategic Change & Communications at McDonald's

Education

Emma has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Director, IOM BU Segment Transformation Lead, GBS at McDonald's
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Emma

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Emma take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Emma

Personality Compatibility


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