Emma Dinnis in

Emma Dinnis

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CEO at Côte Brasserie
📍 Greater Leeds Area, United Kingdom

Emma Dinnis is a transformative leader known for orchestrating successful business turnarounds in the retail and hospitality sectors. As CEO, she led Côte Brasserie to a solvent sale after five years of losses. Her expertise lies in implementing customer-centric strategies to drive market share, revenue, and profit, with notable success at Sofology.

She holds a certification for the Role of the Non Executive Director from the Institute of Directors (IoD), underscoring her board-level experience across privately owned, PE, and PLC businesses.

Unique fact: Emma led Sofology to the best profit results in the companys 43-year history.

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Experience
28 Years
Current Role
CEO
Job Level
Leadership
Location
Greater Leeds Area, United Kingdom
Personality Overview

How Emma shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Emma cares about

Business Turnarounds
She has a proven track record of leading turnarounds, most notably transforming Côte Brasserie from five years of losses to a successful solvent sale.
Customer-Centric Strategy
A core part of her leadership philosophy, she led a customer-first transformation at Sofology, resulting in significant growth in NPS, market share, and revenue.
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Career

Work history

3-2025
CEO
Côte Brasserie
11-2021 - 1-2025
Managing Director
Sofology
12-2019 - 11-2021
Chief Customer Officer
M&Co
1-2017 - 12-2019
Global Retail Director
TOPSHOP TOPMAN
12-2011 - 1-2017
Global Head of Retail
TOPSHOP TOPMAN
In the press

Media appearances

Côte Brasserie appoint Emma Dinnis as CEO - Hospitality & Catering News. Featured in Hospitality & Catering News
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Côte Brasserie names Emma Dinnis as chief executive. Featured in The Caterer
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Education
Role of the Non Executive Director
Institute of Directors (IoD)
Certificate in Financial Advice
Chartered Institute of Financial Advisers
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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