Emma Fox

Evaluator
DISC Type : dsc

Non Executive Director at Musgrave

London, England, United Kingdom

Overview

Emma Fox is the Chief Executive Officer of Berry Bros. & Rudd, leveraging over 30 years of retail experience from roles at Asda, Walmart, and Halfords. Her career began in the wine industry as a graduate trainee buyer, where she earned her WSET Diploma, bringing her journey full circle.

A driven and determined leader, Emma values creating a work culture where people can flourish and have fun. She is passionate about supporting female leaders and has embraced international opportunities, having spent two years with her family in Toronto while working as CMO for Walmart Canada.

At age 23, her first wine buying role involved flying solo around the world to places like Argentina, Chile, and New Zealand.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Fine Wine Evolution
She is focused on evolving the traditional fine wine world to make it more approachable and relevant for younger generations like Gen Z and millennials.
Female Leadership
She is passionate about supporting female leaders and chaired Walmart's Global President's Council of Women Leaders, driving diversity and inclusion across 28 countries.
Corporate Culture
Believes in taking professional roles seriously but not oneself, and emphasizes enabling teams to have fun at work as a crucial element of success.

Media Appearances

Emma has no verified media appearances

Work History

1-2026
Non Executive Director at Musgrave
9-2025
Non Executive Board Member at Walpole
3-2021 - 3-2024
Non Executive Director at The City Pub Group Plc
8-2020
Chief Executive Officer at Berry Bros. & Rudd Ltd
10-2017 - 8-2020
Non Executive Director at Berry Bros. & Rudd Ltd

Education

1986 - 1989
Agriculture and Food Marketing from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 34 Location : London, England, United Kingdom Job Level : Senior Designation : Non Executive Director at Musgrave
URL has been copied!

Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Emma

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Emma take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Emma

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.