Emma Gibbins

Energizer
DISC Type : I

Group Digital Marketing Director at The AA

London, England, United Kingdom

Overview

Emma is the Group Digital Marketing Director at The AA, bringing extensive experience from leadership roles at major brands like Moneysupermarket and Starcom. An alumna of Trinity College Dublin, her expertise is centered on digital marketing, SEO, and organic growth. Colleagues consistently describe her as an inspirational, motivating, and supportive leader.

Emma is passionate about building high-performing teams and is actively involved in recruiting top talent for key roles within her department.

Personality Overview

Relationship Oriented

Full Of Energy

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Digital Marketing Strategy
Her career is defined by senior roles focused on creating and executing digital marketing strategies for large consumer brands like The AA and Moneysupermarket.
SEO & Organic Growth
Previously held the title "Head of Organic Performance" and frequently posts about hiring for senior SEO roles, indicating a deep expertise and continued focus in this area.
Leadership & Mentorship
Multiple recommendations praise her as an inspirational and empowering leader who builds environments of trust and respect to develop high-performing teams.

Media Appearances

Emma has no verified media appearances

Work History

10-2022
Group Digital Marketing Director at The AA
8-2019 - 7-2022
Head of Digital Marketing at Moneysupermarket
10-2017 - 8-2019
Head of Organic Performance at MoneySuperMarket.com
3-2015 - 10-2017
Search Director at Starcom
11-2013 - 3-2015
SEO Associate Director at Starcom

Education

2004 - 2009
B.A. Honours from Trinity College Dublin

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Group Digital Marketing Director at The AA
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Emma

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Emma take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Emma

Personality Compatibility


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