Emma Louise Layla Berry

Evaluator
DISC Type : CSD

Marketing & Ecommerce Director at Freelance

London Area, United Kingdom

Overview

Emma is a Marketing and Ecommerce Director with 18 years of experience elevating premium retail brands through multichannel growth. She combines data analysis with creative strategy to boost brand performance, customer acquisition, and retention. People who have worked with her describe her as positive, hard-working, and having a strong brand understanding.

Outside of her marketing career, Emma is a content creator who runs a personal fashion, beauty, travel, and lifestyle blog called Emma Louise Layla. She shares outfit posts, restaurant reviews, travel diaries, and cultural discoveries from her life in London.

She was previously named "E-Commerce Director of the Year" by the publication Professional Jeweller for her strategic work at Astley Clarke.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Premium Brand Scaling
Her career is focused on scaling premium DTC brands, with director-level experience at companies like Astley Clarke and Latest in Beauty.
Ecommerce Strategy
She was featured in 'Professional Jeweller' magazine discussing her ecommerce strategy, which focuses on international growth and creating a seamless customer journey.
Fashion & Lifestyle
Authors a personal blog covering fashion, beauty, and travel, demonstrating a deep personal and professional interest in the lifestyle and retail sector.

Media Appearances

Emma has no verified media appearances

Work History

6-2021
Marketing & Ecommerce Director at Freelance
5-2018 - 6-2021
Head Of Ecommerce & Marketing at Astley Clarke
9-2016 - 5-2018
Marketing Director at Latest in Beauty
9-2013 - 9-2016
UK & US Ecommerce Manager at Petit Bateau
6-2010 - 9-2013
Digital Marketing Manager at MUSTO

Education

Emma has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Marketing & Ecommerce Director at Freelance
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Insights For Selling To Emma Louise Layla

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma Louise Layla is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Emma Louise Layla

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Emma Louise Layla move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Emma Louise Layla take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Emma Louise Layla

Personality Compatibility


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