Emma Murphy

Observer
DISC Type : ci

Director, Merchandising (Assignment: Dickies AMER) at The North Face

Como, Lombardy, Italy

Overview

Emma is a results-driven merchandising director with over a decade of experience at The North Face and Under Armour. She specializes in regional assortment strategies and commercial growth, with a history of leading high-performing teams. She holds a Bachelors Degree from The Manchester Metropolitan University and is EDITED Retail Certified.

Emma is a new mother, having recently returned from maternity leave. She is passionate about the outdoors and has frequently posted about building and hiring for her teams, indicating a strong focus on mentorship and team development.

She established the entire EMEA Marketplace Merchandising function at The North Face.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Marketplace Merchandising
Her career progression focuses on this area, from manager to establishing the EMEA function for The North Face and now leading it for Dickies AMER.
Team Leadership
Her current role involves building a new team and function. She frequently posts about hiring and creating a "dream team, " showing a passion for team building.
Sustainable Fashion
Her past role experience includes skills in "Sustainability Strategy" and "Circular Economy, " indicating a professional focus on these initiatives.

Media Appearances

Emma has no verified media appearances

Work History

7-2025 - 1-2026
Director, Merchandising (Assignment: Dickies AMER) at The North Face
4-2023 - 7-2025
Channel Director at The North Face
10-2021 - 4-2023
Senior Manager, Marketplace Merchandising at The North Face
1-2020 - 9-2021
Marketplace Merchandise Manager at The North Face
1-2017 - 1-2020
Merchandising Manager at Under Armour

Education

2009 - 2012
Bachelor’s Degree from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Como, Lombardy, Italy Job Level : N/A Designation : Director, Merchandising (Assignment: Dickies AMER) at The North Face
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Emma

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Emma take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Emma

Personality Compatibility


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