Emma Parr

Observer
DISC Type : ic

Planner, Paid Social at Horizon Next

New York, New York, United States

Overview

Emma is a Planner for Paid Social at Horizon Next, where she has grown from an intern to her current role. Specializing in launching and optimizing paid social campaigns across platforms like Meta, TikTok, and Snapchat, she is a graduate of Penn State University and holds certifications in Facebook Media Buying and Horizons proprietary Blu AI platform.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Paid Social Strategy
Her entire career at Horizon has focused on planning, launching, and optimizing paid social campaigns for clients across major digital platforms.
AI in Advertising
She is recently certified in Horizon Media's Blu Platform, highlighting a focus on AI, data strategy, and audience intelligence in her field.
High Fashion & Styling
Previously worked as an assistant stylist for high-profile photoshoots with I-D Magazine and fashion designer Gabriela Hearst.

Media Appearances

Emma has no verified media appearances

Work History

1-2026
Planner, Paid Social at Horizon Next
10-2024 - 1-2026
Assistant Planner, Paid Social at Horizon Next
6-2023 - 8-2023
Paid Social Intern at Horizon Media
7-2022 - 7-2023
Assistant Stylist at Camila Nickerson
5-2021 - 5-2023
Campus Communications Lead at Earth Brands

Education

8-2020 - 5-2024
Bachelor of Arts - BA from Penn State University
9-2016 - 6-2020
High School Diploma from Friends Seminary

More Information

Social Presence :

Prographics :

Exp : 2 Location : New York, New York, United States Job Level : N/A Designation : Planner, Paid Social at Horizon Next
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Emma

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Emma take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Emma

Personality Compatibility


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