Enrico Somma

Trailblazer
DISC Type : ID

Consigliere CDA at Gaer Società Cooperativa

Castellammare di Stabia, Campania, Italy

Overview

Enrico Somma is the CEO of his familys company, Gruppo Somma, and the President of Expert Italy. He drives the national commercial strategy for the electronics retail consortium, focusing on creating operational synergies and innovative store formats. He also serves as a board member for the GAER cooperative, a major purchasing group.

His professional life is deeply connected to his familys legacy, leading the consumer electronics business founded by Gerardo Somma in the 1960s. The companys operations are primarily focused in the Italian provinces of Naples and Salerno, demonstrating strong regional roots and a commitment to local market presence.

Unique fact: He is spearheading a major aggregation between his company and the GAER cooperative to create a more competitive and efficient retail entity.

Personality Overview

Values Relationships

Informal

Charismatic

They prefer to ensure that they are in control of the situation.  They are charming and can persuade others to support their decisions. They are more likely to accept new and exciting technologies.

Topics They Care About

Phygital Retail Strategy
He is a strong proponent of the "Expert Link" store format, which combines the physical shopping experience with a broader digital catalog to adapt to new consumer behaviors.
Retailer Cooperation
He is actively leading a strategic aggregation between major retail players (Somma and Gaer) to create synergies in logistics, distribution, and commercial services.
In-Store Customer Experience
Believes the role of sales personnel is essential for advising customers and transferring brand values, viewing it as a key differentiator from online-only retail.

Media Appearances

Ai microfoni di Radio Castelluccio – Enrico Somma, CEO di Expert gruppo Somma. Featured in Facebook (Radio Castelluccio interview)

See Now

Work History

6-2024
Consigliere CDA at Gaer Società Cooperativa
11-2022
Presidente CDA at Expert Italy SpA
11-2014 - 10-2022
Vicepresidente at Expert Italy SpA
11-2009 - 10-2022
Consigliere CDA at Expert Italy SpA
9-1981
CEO at Expert gruppo Somma

Education

Enrico has no verified education history

More Information

Social Presence :

Prographics :

Exp : 44 Location : Castellammare di Stabia, Campania, Italy Job Level : Leadership Designation : Consigliere CDA at Gaer Società Cooperativa
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Insights For Selling To Enrico

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Enrico is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Enrico

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Enrico move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Enrico take some risk or not?

  • If necessary, they will be ready to take risks.

You And Enrico

Personality Compatibility


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