Eric Archibald

Observer
DISC Type : ci

Associate Director, Marketing at Biogen

Boston, Massachusetts, United States

Overview

Eric has no verified overview

Personality Overview

Value Driven

Example Seeker

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Eric has no verified topics they care about

Media Appearances

Eric has no verified media appearances

Work History

7-2022
Associate Director, Marketing at Biogen
12-2019 - 7-2022
Senior Product Manager at Biogen
6-2018 - 9-2018
MBA Brand Management Intern at Premier Nutrition: The Good Energy People
1-2018 - 3-2018
MBA Consultant at Backroads
10-2015 - 6-2017
Account Executive, Social Strategy at DigitasLBi_US

Education

2017 - 2019
Master of Business Administration - MBA from UW Foster School of Business
2009 - 2013
Bachelor of Science; cum laude from Tufts University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Associate Director, Marketing at Biogen
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Eric

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Eric take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Eric

Personality Compatibility


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