Eric Demay is the Managing Partner and Executive Producer at GSM Project, a firm specializing in creating immersive exhibitions. With an MBA from HEC Montréal, he leads international projects from Paris to Osaka, blending business strategy with creative storytelling. Colleagues praise his open-mindedness and collaborative leadership in delivering memorable experiences.
Outside of work, Eric holds a deep passion for design education, referring to his alma mater, the UQÀM School of Design, as his "first love" and a space for pure creation. His professional interests are also reflected in his admiration for the immersive storytelling of companies like Walt Disney Imagineering.
He served as creative director for the interactive components of the globally toured "Star Wars Identities" exhibition.
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