Eric Demay in

Eric Demay

Critic · DISC type C
Chief Executive Officer at GSM Project
📍 Montreal, Quebec, Canada

Eric Demay is the Managing Partner and Executive Producer at GSM Project, a firm specializing in creating immersive exhibitions. With an MBA from HEC Montréal, he leads international projects from Paris to Osaka, blending business strategy with creative storytelling. Colleagues praise his open-mindedness and collaborative leadership in delivering memorable experiences.

Outside of work, Eric holds a deep passion for design education, referring to his alma mater, the UQÀM School of Design, as his "first love" and a space for pure creation. His professional interests are also reflected in his admiration for the immersive storytelling of companies like Walt Disney Imagineering.

He served as creative director for the interactive components of the globally toured "Star Wars Identities" exhibition.

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Experience
12 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Montreal, Quebec, Canada
Personality Overview

How Eric shows up

Critic
Information Seeker
ROI Driven

They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Priorities

Topics Eric cares about

Immersive Exhibitions
Leads GSM Project in creating large-scale narrative experiences and has spoken about designing visitor journeys for brands like Cointreau and museums worldwide.
Creative Leadership
Progressed from Creative Director to CEO and is focused on expanding his team, as seen with the recent team growth in GSM's Paris office.
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Career

Work history

4-2022
Chief Executive Officer
GSM Project
1-2018 - 3-2022
Project Director & Commercial Sector Lead
GSM Project
1-2013 - 1-2018
Creative Director
GSM Project
1-2021
Course Instructor, International Business
HEC Montréal
Business Owner, Environmental Designer
Renard
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2016
Master of Business Administration (MBA)
HEC Montréal
2002 - 2005
BA
UQAM | Université du Québec à Montréal
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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