Eric Demay

Critic
DISC Type : C

Chief Executive Officer at GSM Project

Montreal, Quebec, Canada

Overview

Eric Demay is the Managing Partner and Executive Producer at GSM Project, a firm specializing in creating immersive exhibitions. With an MBA from HEC Montréal, he leads international projects from Paris to Osaka, blending business strategy with creative storytelling. Colleagues praise his open-mindedness and collaborative leadership in delivering memorable experiences.

Outside of work, Eric holds a deep passion for design education, referring to his alma mater, the UQÀM School of Design, as his "first love" and a space for pure creation. His professional interests are also reflected in his admiration for the immersive storytelling of companies like Walt Disney Imagineering.

He served as creative director for the interactive components of the globally toured "Star Wars Identities" exhibition.

Personality Overview

Critic

Information Seeker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Immersive Exhibitions
Leads GSM Project in creating large-scale narrative experiences and has spoken about designing visitor journeys for brands like Cointreau and museums worldwide.
Creative Leadership
Progressed from Creative Director to CEO and is focused on expanding his team, as seen with the recent team growth in GSM's Paris office.
International Business
Taught International Business at HEC Montréal and now leads projects and manages offices for GSM Project in locations like Singapore, Dubai, and Paris.

Media Appearances

Eric has no verified media appearances

Work History

4-2022
Chief Executive Officer at GSM Project
1-2018 - 3-2022
Project Director & Commercial Sector Lead at GSM Project
1-2013 - 1-2018
Creative Director at GSM Project
1-2021
Course Instructor, International Business at HEC Montréal
Business Owner, Environmental Designer at Renard

Education

2013 - 2016
Master of Business Administration (MBA) from HEC Montréal
2002 - 2005
BA from UQAM | Université du Québec à Montréal

More Information

Social Presence :

Prographics :

Exp : 12 Location : Montreal, Quebec, Canada Job Level : Leadership Designation : Chief Executive Officer at GSM Project
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Eric

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Eric take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Eric

Personality Compatibility


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