Kalaiselvi Balamurugan transitioned from a 15-year career as a software engineer in the USA and Chennai to become the founder of Aruvi Eco. An alumna of Kongu Engineering College, she now channels her expertise into creating value-added organic products, innovatively reducing post-harvest waste from her familys farm.
Inspired by her fathers passion for chemical-free farming, she returned to her agricultural roots to establish a mission-driven brand. She is deeply committed to sustainable living, natural food choices, and continuous learning, frequently participating in advanced business programs with institutions like IIT Madras and TNAU to scale her venture.
Unique fact: After a successful international tech career, she returned to her familys ancestral land to pursue her passion for full-time organic farming.
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