Kalaiselvi Balamurugan

Critic
DISC Type : C

Founder at Aruvi Eco

Tiruppur, Tamil Nadu, India

Overview

Kalaiselvi Balamurugan transitioned from a 15-year career as a software engineer in the USA and Chennai to become the founder of Aruvi Eco. An alumna of Kongu Engineering College, she now channels her expertise into creating value-added organic products, innovatively reducing post-harvest waste from her familys farm.

Inspired by her fathers passion for chemical-free farming, she returned to her agricultural roots to establish a mission-driven brand. She is deeply committed to sustainable living, natural food choices, and continuous learning, frequently participating in advanced business programs with institutions like IIT Madras and TNAU to scale her venture.

Unique fact: After a successful international tech career, she returned to her familys ancestral land to pursue her passion for full-time organic farming.

Personality Overview

Objective Thinker

Negotiator

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Agri-Entrepreneurship
As the founder of Aruvi Eco, she is actively involved in the startup ecosystem, participating in summits and giving guest lectures at universities on agricultural innovation.
Sustainable Farming
Her company is built on a foundation of 25+ years of family-led organic farming, focusing on chemical-free and preservative-free products manufactured on-site.
Value-Added Products
Her core business model involves transforming potential post-harvest losses into marketable goods like amla candy, guava leaf tea, and various dip teas.

Media Appearances

Kalaiselvi has no verified media appearances

Work History

12-2022
Founder at Aruvi Eco
12-2022
Founder at Aruvi Eco
4-2015 - 11-2022
Relocation at Career Break
2-2013 - 3-2015
Application Developer at Highmark Inc.
10-2010 - 9-2012
Senior Programmer at Frontier Internet

Education

1997 - 2001
Bachelor of Engineering from Kongu Engineering College
2003 - 2006
Master of Business Administration from ICFAI University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Tiruppur, Tamil Nadu, India Job Level : Leadership Designation : Founder at Aruvi Eco
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Insights For Selling To Kalaiselvi

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kalaiselvi is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Kalaiselvi

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Kalaiselvi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Kalaiselvi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Kalaiselvi

Personality Compatibility


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