Eric Williams

Examiner
DISC Type : cs

Owner at 212 Consulting

Albuquerque-Santa Fe Metropolitan Area, United States

Overview

Eric Williams is the owner of 212 Consulting, where he leverages his expertise as a StoryBrand Certified Guide and Gallup Certified StrengthsCoach to help businesses grow. He holds a B. B. A. from The University of Toledo and is often described as highly skilled and a true professional. His work focuses on clarifying marketing, strengthening leadership, and optimizing sales.

Drawing from his background as a Program Director at the YMCA, Eric is passionate about helping individuals and teams improve. He channels this into his coaching, focusing on leveraging individual talents to build high-performing teams and increase engagement. His interests include organizational development and effective communication strategies.

Unique fact: He successfully used TikTok to land one of the largest military defense contractors in the world as a client.

Personality Overview

Status Quo Seeker

Overcautious

Unexpressive

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Clear Messaging
As a StoryBrand Certified Guide, his primary focus is helping businesses clarify their message to connect with customers and convert sales.
Strengths-Based Leadership
As a Gallup Certified StrengthsCoach, he utilizes the StrengthsFinder tool to help companies increase employee engagement and build high-performing teams.
Social Media Growth
He has built a following of nearly 43, 000 on TikTok and used the platform to successfully acquire major clients.

Media Appearances

Eric has no verified media appearances

Work History

5-2015
Owner at 212 Consulting
12-2019 - 5-2021
Marketing and Communications Director at Sagebrush Church
11-2011 - 10-2019
Senior Director Marketing Communications at CedarCreek Church
2-2007 - 10-2011
Senior Program Director at YMCA of Greater Toledo
2-2005 - 2-2007
Program Director at Findlay Family YMCA

Education

2001 - 2005
Bachelor of Business Administration (B.B.A.) from The University of Toledo

More Information

Social Presence :

Prographics :

Exp : 22 Location : Albuquerque-Santa Fe Metropolitan Area, United States Job Level : N/A Designation : Owner at 212 Consulting
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Eric

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Eric take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Eric

Personality Compatibility


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