Erica Carr

Trailblazer
DISC Type : DI

Chief Marketing Officer at Illustrated Properties Real Estate

Boynton Beach, Florida, United States

Overview

Erica Carr is the Chief Marketing Officer at Illustrated Properties Real Estate, leveraging an extensive background in sales and marketing leadership from her time at Lang Realty. A graduate of Wellesley College, colleagues describe her as energetic, engaging, and professional, with a focus on developing new business opportunities and relationships.

Outside of her executive career, Erica is a passionate and accomplished mixed media visual artist based in Palm Beach. She views her art as a form of personal exploration and uses it to support local charities, demonstrating a strong commitment to creativity and community involvement.

Unique fact: Ericas artwork has been exhibited in galleries and fine art shows throughout Florida, including Spectrum Miami during Art Basel week.

Personality Overview

Assertive

Values Relationships

Friendly But Fast

They do not mind taking risks and can make hard decisions, if necessary.  They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Real Estate Marketing
Her entire career, from Director at Lang Realty to her current CMO role, is centered on marketing and business development within the South Florida real estate market.
Visual Arts
She is a practicing mixed media artist whose work has been featured in various galleries and shows, stating that art for her is about "freedom, layers and unattachment".
Community Philanthropy
Her artist bio mentions that she actively collaborates with and supports many local charities with both her art and her time.

Media Appearances

Erica has no verified media appearances

Work History

6-2024
Chief Marketing Officer at Illustrated Properties Real Estate
10-2023 - 9-2024
Executive Sales Director at Self Employed Consulting, Training and Coaching
2-2023 - 10-2023
Executive Director of Sales & Marketing at Lang Realty
4-2020 - 2-2023
Training and Development Specialist at Lang Realty
4-2016 - 12-2020
Director Of Business Development at Lang Realty

Education

2008 - 2012
Bachelor of Arts (B.A.) from Wellesley College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Boynton Beach, Florida, United States Job Level : Leadership Designation : Chief Marketing Officer at Illustrated Properties Real Estate
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Erica

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Erica move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Erica take some risk or not?

  • They can take risks if necessary.

You And Erica

Personality Compatibility


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