Erica Litsberger

Enthusiast
DISC Type : i

Director of IT at Tetra Pak

United States

Overview

Erica has no verified overview

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

12-2023
Director of IT at Tetra Pak
1-2019 - 12-2023
Senior Program Manager at Tetra Pak
6-2017 - 12-2018
Digitalization Program Manager at Tetra Pak
5-2014 - 7-2017
Senior Procurement/Category Manager - Consulting at Tetra Pak
7-2007 - 4-2014
Senior IT Service Manager at Tetra Pak

Education

1997 - 2001
BS from University of Colorado Boulder - Leeds School of Business
Education details unavailable from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 27 Location : United States Job Level : Mid-senior Designation : Director of IT at Tetra Pak
URL has been copied!

Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Erica

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Erica take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Erica

Personality Compatibility


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