Erica Palmer in

Erica Palmer

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Director of Content Marketing at HST Pathways
📍 Branford, Connecticut, United States

Erica is the founder of Erio Marketing, a digital marketing agency, and Next Girl Up, a nonprofit that empowers young women with marketing and finance skills. A certified Salesforce Administrator, she leverages her Bachelor of Science in Marketing to help businesses with their digital presence and data management.

Outside of work, Erica is deeply involved in her community as the President and Head Coach for Branford Youth Lacrosse. Her personal interests include travel, pasta, and she describes herself as a "Real Housewives historian. " She has a passion for mentoring and empowering the next generation of female leaders.

Unique fact: The inspiration for her nonprofit came from overhearing her middle school lacrosse team debating the best times to post on Instagram.

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Experience
14 Years
Current Role
Director of Content Marketing
Job Level
Leadership
Location
Branford, Connecticut, United States
Personality Overview

How Erica shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Erica cares about

Empowering Young Women
She founded Next Girl Up, a nonprofit dedicated to teaching marketing, entrepreneurship, and finance to girls to foster confidence and leadership skills.
Digital Marketing Strategy
As the founder of Erio Marketing, she specializes in social media strategy, website design, and SEO to help clients grow their online presence and track ROI.
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Career

Work history

1-2024 - 5-2025
Director of Content Marketing
HST Pathways
11-2021 - 1-2024
Senior Content Marketing Manager
HST Pathways
8-2018
Founder
Next Girl Up
10-2016 - 10-2021
Email Marketing Coordinator
Harvard Business School
6-2014
Founder
erio marketing
In the press

Media appearances

Next Girl Up: Erica Palmer. Featured in Zip 06
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Education
2007 - 2011
Bachelor of Science
Roger Williams University
2009 - 2009
Australian Studies
University of Wollongong
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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