Erick Rowe

Commander
DISC Type : D

Vice President of Product Management at VitalEdge Technologies

Austin, Texas Metropolitan Area, United States

Overview

Erick Rowe is a product and transformation leader specializing in scaling B2B SaaS businesses in supply chain, fintech, and commerce. An MBA graduate from the UMN Carlson School of Management, he drives innovation and profitable growth strategies at VitalEdge, previously leading key initiatives at Infor and Oracle.

Outside of his tech career, Erick is a photographer who explores the relationship between humans and the natural world in his work. One of his photographic series, "Lumière Horizon, " was featured in a gallery exhibition.

He holds multiple U. S. patents, including one for an AI-powered system that optimizes invoice matching and another for second-screen technology.

Personality Overview

Impact-Driven

Strong-Willed

Candid & Clear

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They respond well to strong and respectful communication.

Topics They Care About

B2B SaaS Transformation
He has a proven track record of shifting companies from perpetual license to SaaS models and scaling cloud platforms for high growth, notably at Infor and Oracle.
AI in Supply Chain
At Infor Nexus, he led the product and AI strategy, embedding Generative AI and Machine Learning into the global supply chain platform to improve efficiency.
Product Modernization
He led a significant post-merger integration at Oracle Retail, consolidating over 70 applications into a streamlined suite and launching a cloud-native commerce platform.

Media Appearances

VitalEdge Technologies Appoints Erick Rowe as Vice President of Product Management. Featured in VitalEdge Technologies

See Now

Work History

8-2025
Vice President of Product Management at VitalEdge Technologies
10-2019 - 1-2025
Head of Product | Infor Nexus at Infor
2-2016 - 10-2019
Vice President, Retail & Fashion Cloud Solutions | Infor Retail at Infor
11-2014 - 2-2016
Senior Director, Commerce Product Management and Marketing | Oracle Retail at Oracle
11-2007 - 11-2014
Director, Merchandising Product Management | Oracle Retail at Oracle

Education

Master of Business Administration - MBA from UMN Carlson School of Management
Bachelor's degree from Concordia College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Austin, Texas Metropolitan Area, United States Job Level : N/A Designation : Vice President of Product Management at VitalEdge Technologies
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Insights For Selling To Erick

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erick is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erick

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Erick move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Erick take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Erick

Personality Compatibility


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