Erik Booze

Go-getter
DISC Type : d

VP Account Director at UWG

New York City Metropolitan Area, United States

Overview

Erik is a seasoned VP Account Director at UWG, where he leads the healthcare business with a focus on health equity and inclusion. Drawing on his experience with Fortune 500 CPG and healthcare clients like Johnson & Johnson and GSK, he is known for being an inventive and dependable leader. He holds a BA from Ohio University.

Outside of his corporate role, Erik has a deep passion for the performing arts, specifically avant-garde puppetry. He has created and performed in experimental puppet shows, including a punk rock fable that was featured at St. Anns Warehouses Labapalooza! festival in Brooklyn.

Unique fact: Erik co-founded a creative group called the "Shredding Wench Factory" to produce and brand their various performance projects.

Personality Overview

Vision Oriented

Direct & Candid

Self-Confident

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Health Equity
His current role at UniWorld Group is centered on health equity, inclusion, and addressing social determinants of health for major healthcare clients.
Avant-garde Puppetry
He is an alumnus of a puppet lab and has created, built puppets for, and performed in experimental puppet shows, combining rod and shadow puppetry with live music.
Healthcare Marketing
His career has been dedicated to managing accounts for a wide array of top-tier pharmaceutical and healthcare brands, including Merck, Novartis, and AstraZeneca.

Media Appearances

Erik has no verified media appearances

Work History

3-2021
VP Account Director at UWG
12-2019 - 12-2020
VP Account Supervisor at Havas Health Plus
8-2019 - 11-2019
VP, Account Director at 21GRAMS
4-2018 - 8-2019
VP, Account Director - TBWA\Health Collective at TBWA\WORLDHEALTH
11-2015 - 3-2018
VP Account Director at Publicis

Education

1991 - 1995
BA from Ohio University
2011 - 2012
2012 Alumni from St. Ann's Warehouse - Puppet Lab

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : VP Account Director at UWG
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Erik

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • Their decision making speed is somewhere in the middle.
  • Can Erik take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Erik

Personality Compatibility


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