Erik Bornstein

Questioner
DISC Type : c

Founder & CEO at TOOLBX

Santa Monica, California, United States

Overview

Erik has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Erik has no verified topics they care about

Media Appearances

Erik has no verified media appearances

Work History

11-2017
Founder & CEO at TOOLBX
6-2019
Toronto Chapter leader at The Society for Construction Solutions (SCS)
1-2013 - 2-2018
Partner & Director of Construction at Mazenga Building Group Ltd.
8-2014 - 1-2017
Co-founder, Vice President of Construction at Core Development Group
6-2010 - 1-2013
Project Manager at Sherwood Custom Homes Inc.

Education

2006 - 2010
Construction Management from Fanshawe College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Santa Monica, California, United States Job Level : Leadership Designation : Founder & CEO at TOOLBX
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Erik

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Erik take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Erik

Personality Compatibility


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