Erik Bruggink

Questioner
DISC Type : c

Managing Director at Averda

City of Johannesburg, Gauteng, South Africa

Overview

Erik has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Erik has no verified topics they care about

Media Appearances

Erik has no verified media appearances

Work History

8-2025
Managing Director at Averda
8-2019
Owner at AlcPro
4-2022 - 4-2024
VP Projects at Chemaf S.P.R.L
1-2016 - 7-2019
Managing Director at METS Projects
5-2004 - 2-2015
MD at Basil Read Matomo

Education

1987 - 1991
NHD Extraction Metallurgy from University of Johannesburg

More Information

Social Presence :

Prographics :

Exp : 19 Location : City of Johannesburg, Gauteng, South Africa Job Level : Mid-senior Designation : Managing Director at Averda
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Erik

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Erik take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Erik

Personality Compatibility


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