Erik M.

Critic
DISC Type : C

Owner at Functional Food Group

Amsterdam, North Holland, Netherlands

Overview

Erik M. is the founder of Whisk and owner of the Functional Food Group, with the ambition of building the largest supplement producer in Europe. He holds a Masters in Innovation & Entrepreneurship and has led his company through rapid growth, doubling in size annually and expanding from two to fifteen employees.

He is a driven individual with a history of taking on significant challenges, including setting up a sales office in China for a previous employer. This experience highlights his interest in international business and his capacity for professional development in diverse environments.

Out of over 3, 400 candidates, Erik was a finalist in The Adecco Groups "CEO for One Month" challenge, finishing in the top 55.

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Supplement Industry
As the founder of Whisk, he is focused on the production and private label wholesale of supplements and superfoods for major European brands.
Rapid Business Growth
His company is doubling in size each year and has grown from 2 to 15 employees, and he is actively hiring to sustain this momentum.
Innovation & Entrepreneurship
He holds a Master's degree in this field from Antwerp Management School and has successfully founded multiple companies in the food and supplement space.

Media Appearances

Erik has no verified media appearances

Work History

9-2021
Owner at Functional Food Group
9-2021
Founder at Whisk
9-2018 - 4-2021
Founder at Whisk Antwerp
8-2018 - 3-2019
FTG l China at Floral Trade Group
8-2016 - 1-2017
Internship: International Business Development at NOBU.GS, Ltd.

Education

2017 - 2018
Master's degree from Antwerp Management School
2013 - 2017
Bedrijfskunde from De Haagse Hogeschool / The Hague University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 12 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Owner at Functional Food Group
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Erik

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Erik take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Erik

Personality Compatibility


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