Erika Donigan

Enigma
DISC Type : Dci

Head of Regional Marketing at ZS

Grand Rapids, Michigan, United States

Overview

Erika has no verified overview

Personality Overview

Friendly Yet Blunt

Challenger

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Erika has no verified topics they care about

Media Appearances

Erika has no verified media appearances

Work History

2-2024
Head of Regional Marketing at ZS
4-2021 - 2-2024
Regional Marketing Lead at ZS
9-2019 - 4-2021
Client Marketing Manager at Publicis Sapient
4-2019 - 9-2019
Global Marketing Manager at emnos
1-2018 - 3-2019
Marketing Manager for North America at emnos

Education

2008 - 2012
Bachelor of Business Administration (BBA) from Loyola University Chicago
2004 - 2008
High School Diploma from East Grand Rapids High School 2008

More Information

Social Presence :

Prographics :

Exp : N/A Location : Grand Rapids, Michigan, United States Job Level : N/A Designation : Head of Regional Marketing at ZS
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Erika

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Erika move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Erika take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Erika

Personality Compatibility


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