Erika Wilson in

Erika Wilson

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Director, Data Strategy at The Walt Disney Company
📍 United States

Erika Wilson is the Director of Data Strategy at Disney Advertising, where she focuses on making complex data understandable and actionable. A graduate of the University of Rochester, her career includes roles in advanced analytics at Constellation Brands and as an Adjunct Professor at Fordhams business school.

Erika was recognized as a 2024 Top Woman in Media & Ad Tech by AdExchanger in the "Data Demystifiers" category.

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Experience
11 Years
Current Role
Director, Data Strategy
Job Level
Mid-senior
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Erika cares about

Actionable Data Insights
Loves "making the complex understandable and the technical actionable," which was a key reason for her recent AdExchanger award recognition.
Advertising Measurement
Leads data strategy for Disney Advertising and was recently honored as a top woman in ad tech for her work in data and measurement.
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Career

Work history

5-2025
Director, Data Strategy
The Walt Disney Company
10-2021 - 5-2025
Sr. Manager, Data Science Strategy
The Walt Disney Company
5-2021 - 10-2021
Manager, Data Science Strategy
The Walt Disney Company
7-2020 - 5-2021
Manager, Advanced Analytics and Statistics
Constellation Brands
1-2020 - 5-2021
Adjunct Professor
Fordham Gabelli School of Business
In the press

Media appearances

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Education
2015 - 2016
Master’s Degree
University of Rochester
2011 - 2015
Bachelor’s Degree
State University of New York at Oswego
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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