Erin Brandewie

Questioner
DISC Type : c

Director, US Consumer Media at The Knot Worldwide

Detroit, Michigan, United States

Overview

Erin has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Erin has no verified topics they care about

Media Appearances

Erin has no verified media appearances

Work History

4-2026
Director, US Consumer Media at The Knot Worldwide
1-2025 - 4-2026
Senior Manager, Consumer Media at The Knot Worldwide
4-2023 - 1-2025
Director, Planning at Carat
3-2021 - 4-2023
Associate Director at Carat
11-2018 - 3-2021
Supervisor, Planning at Carat

Education

2011 - 2015
Bachelor of Arts (B.A.) from University of Michigan
2011 - 2015
Education details unavailable from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 12 Location : Detroit, Michigan, United States Job Level : Mid-senior Designation : Director, US Consumer Media at The Knot Worldwide
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Erin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Erin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Erin

Personality Compatibility


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