Erin Lawson is the Chief Executive Officer of the Saskatoon Regional Economic Development Authority (SREDA), where she leverages over 15 years of marketing and communications experience. A University of Saskatchewan B. Comm graduate, she focuses on attracting investment and driving economic growth for the Saskatoon Region.
Erin is passionate about community and economic empowerment. She is a vocal supporter of local business growth and is personally committed to advancing Indigenous economic reconciliation as part of her professional mandate, seeing it as an ongoing responsibility.
During her time as Marketing Manager for Canadian Western Agribition, she created and implemented a corporate re-branding strategy that led to increased show attendance.
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