Erin Lawson in

Erin Lawson

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Chief Executive Officer at Saskatoon Regional Economic Development Authority (SREDA)
📍 Canada

Erin Lawson is the Chief Executive Officer of the Saskatoon Regional Economic Development Authority (SREDA), where she leverages over 15 years of marketing and communications experience. A University of Saskatchewan B. Comm graduate, she focuses on attracting investment and driving economic growth for the Saskatoon Region.

Erin is passionate about community and economic empowerment. She is a vocal supporter of local business growth and is personally committed to advancing Indigenous economic reconciliation as part of her professional mandate, seeing it as an ongoing responsibility.

During her time as Marketing Manager for Canadian Western Agribition, she created and implemented a corporate re-branding strategy that led to increased show attendance.

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Experience
10 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Canada
Personality Overview

How Erin shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Erin cares about

Local Business Growth
Frequently celebrates and supports local business expansions, emphasizing the creation of new jobs and opportunities within the Saskatoon community.
Attracting Investment
Actively works to bring international companies to the region, highlighting the area's advantages to a global audience.
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Career

Work history

6-2023
Chief Executive Officer
Saskatoon Regional Economic Development Authority (SREDA)
1-2023 - 6-2023
Interim CEO
Saskatoon Regional Economic Development Authority (SREDA)
9-2022 - 6-2023
Chief Marketing Officer
Saskatoon Regional Economic Development Authority (SREDA)
8-2015 - 11-2015
Marketing and Communications Consultant
Saskatchewan Polytechnic
7-2012 - 4-2015
Marketing Manager
Canadian Western Agribition
In the press

Media appearances

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Education
2005 - 2009
B.Comm
University of Saskatchewan
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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