Erin Lawson

Enthusiast
DISC Type : i

Chief Executive Officer at Saskatoon Regional Economic Development Authority (SREDA)

Canada

Overview

Erin Lawson is the Chief Executive Officer of the Saskatoon Regional Economic Development Authority (SREDA), where she leverages over 15 years of marketing and communications experience. A University of Saskatchewan B. Comm graduate, she focuses on attracting investment and driving economic growth for the Saskatoon Region.

Erin is passionate about community and economic empowerment. She is a vocal supporter of local business growth and is personally committed to advancing Indigenous economic reconciliation as part of her professional mandate, seeing it as an ongoing responsibility.

During her time as Marketing Manager for Canadian Western Agribition, she created and implemented a corporate re-branding strategy that led to increased show attendance.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Local Business Growth
Frequently celebrates and supports local business expansions, emphasizing the creation of new jobs and opportunities within the Saskatoon community.
Attracting Investment
Actively works to bring international companies to the region, highlighting the area's advantages to a global audience.
Indigenous Economic Reconciliation
Publicly champions advancing the Truth and Reconciliation Call to Action 92, focusing on economic partnerships and opportunities for Indigenous communities.

Media Appearances

Erin has no verified media appearances

Work History

6-2023
Chief Executive Officer at Saskatoon Regional Economic Development Authority (SREDA)
1-2023 - 6-2023
Interim CEO at Saskatoon Regional Economic Development Authority (SREDA)
9-2022 - 6-2023
Chief Marketing Officer at Saskatoon Regional Economic Development Authority (SREDA)
8-2015 - 11-2015
Marketing and Communications Consultant at Saskatchewan Polytechnic
7-2012 - 4-2015
Marketing Manager at Canadian Western Agribition

Education

2005 - 2009
B.Comm from University of Saskatchewan

More Information

Social Presence :

Prographics :

Exp : 10 Location : Canada Job Level : Leadership Designation : Chief Executive Officer at Saskatoon Regional Economic Development Authority (SREDA)
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Erin

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Erin take some risk or not?

  • They can take some low-probability risks if needed.

You And Erin

Personality Compatibility


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