Erin McKnight

Judge
DISC Type : Dc

Senior Director, Growth Marketing at Intact

Stratford, Ontario, Canada

Overview

Erin has no verified overview

Personality Overview

Demanding

Objective Thinker

Quality Focused

They respond better to strong and respectful interactions.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Erin has no verified topics they care about

Media Appearances

Erin has no verified media appearances

Work History

2-2025
Senior Director, Growth Marketing at Intact
9-2023
Senior Director, Digital Platforms at Intact
1-2022 - 9-2023
Director, Global Marketing at Thomson Reuters
3-2021 - 12-2021
Senior Manager, Digital Channels at Manulife
12-2018 - 3-2021
Manager, Marketing Automation at Manulife

Education

Business Administration from St. Clair College
Bachelor of Management - Marketing from Athabasca University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Stratford, Ontario, Canada Job Level : Senior Designation : Senior Director, Growth Marketing at Intact
URL has been copied!

Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They can take decisions very fast if you manage to convince them.
  • Can Erin take some risk or not?

  • The risks don’t matter much to them.

You And Erin

Personality Compatibility


Other Intact Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.