Ernest Alivés
Login to view DISC.Ernest Alivés is the Business Director for Retail & Licensing at FC Barcelona, where he leads business strategy and drives growth for the clubs global merchandising operations. His career is built on a foundation of brand management at Procter & Gamble and a unique combination of Industrial Organization and Food Engineering degrees from Universitat Politècnica de Catalunya.
Outside of his direct role, Ernest shows a keen interest in the broader landscape of global business and brand strategy, following industry leaders like Unilever and McKinsey. He is passionate about building the future of the Barça brand and fostering key strategic partnerships that enhance the clubs global presence and product offerings.
He is a key driver of FC Barcelonas exponential growth in retail, with global eCommerce being a significant contributor to the clubs financial health.
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