Erwan Jacob

Critic
DISC Type : C

VP Growth Marketing Global at FARFETCH

London, England, United Kingdom

Overview

Erwan Jacob is the VP of Growth Marketing at FARFETCH, specializing in building efficient revenue models through performance and search marketing. His career includes leadership roles at Delivery Hero, Zalando, and Groupon. He holds a Masters in Business Studies and is described by colleagues as a professional, patient, and highly structured mentor.

Outside of his marketing expertise, Erwan has a strong command of foreign languages, with proficiency in French, German, Italian, and Spanish. This linguistic skill complements his experience managing international teams and operating in global markets.

Unique fact: He previously led a team of Python developers and data scientists to build bespoke AdTech and search marketing tools for e-commerce marketplaces.

Personality Overview

Precise

Critic

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Performance Marketing
Leads global growth marketing, including performance channels, CRM, and loyalty programs for FARFETCH. He has a long history of managing large performance marketing teams.
Search & SEO Strategy
Has deep expertise in SEM and SEO, having led search marketing departments at Delivery Hero and Zalando. Recently hired for senior roles in organic channels (SEO/ASO).
Marketing Technology
Has hands-on experience directing the development of custom marketing tools, managing teams of data scientists and Python developers to enhance advertising technology.

Media Appearances

Erwan has no verified media appearances

Work History

12-2024
VP Growth Marketing Global at FARFETCH
7-2018 - 11-2024
Senior Director Performance Marketing at Delivery Hero
4-2017 - 6-2018
Head of Search Engine Advertising at Zalando SE
1-2014 - 3-2017
Director of Search Marketing& AdTech at Rocket Internet SE
3-2010 - 1-2014
Head of Search Marketing - International at Groupon

Education

1997 - 1998
Education details unavailable from University of Konstanz
1996 - 1997
Master Business Studies from University College Dublin

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Senior Designation : VP Growth Marketing Global at FARFETCH
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Insights For Selling To Erwan

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erwan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Erwan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Erwan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Erwan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Erwan

Personality Compatibility


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