Eryn Lueders in

Eryn Lueders

Trailblazer · DISC type ID
Head of Marketing at Basis Theory
📍 Des Moines Metropolitan Area, United States

Eryn is the Head of Marketing at Basis Theory, with over 14 years of experience in data-driven digital and growth marketing. A Summa Cum Laude graduate of Drake University, she is described by colleagues as meticulous, inspiring, and an exceptional leader who excels at developing her team members.

Eryn is a proud introvert who also has a passion for writing, holding a degree in the subject and having blogged since 2004. In the past, she co-founded Frugal Twins, a personal finance blog aimed at helping women simplify their lives, showcasing a long-standing interest in financial wellness.

Interesting fact: She humorously admits to owning a printer at home and, despite her digital expertise, using it all the time.

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Experience
8 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Des Moines Metropolitan Area, United States
Personality Overview

How Eryn shows up

Persuasive
Values Relationships
Informal

They do not mind taking risks and can make hard decisions, if necessary. They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Priorities

Topics Eryn cares about

Lean Marketing Teams
As a former marketing team of one at Basis Theory, she frequently speaks about how to drive significant revenue growth with limited resources and budgets.
Data-Driven Attribution
She emphasizes using a full analytics stack (GA4, HubSpot, Hotjar) to uncover insights, believing that relying on a single tool can lead to missed opportunities.
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Career

Work history

9-2023
Head of Marketing
Basis Theory
10-2022 - 9-2023
Head of Growth Marketing
Basis Theory
7-2022 - 10-2022
Growth Marketing Lead, Foresight Group
Safesite
6-2021 - 7-2022
Senior Growth Marketing Manager
Safesite
8-2020 - 6-2021
Digital Marketing Manager
Hy-Vee, Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2013
Bachelor of Science (B.S.) Business Administration and Bachelor of Arts (B.A.) in Writing
Drake University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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