Eshika Makan

Examiner
DISC Type : cs

Sales And Digital Marketing Specialist at Cross Merge Services Inc.

Mississauga, Ontario, Canada

Overview

Eshika is a digital marketing and sales specialist with experience building brand strategies from the ground up. She is skilled in social media, influencer marketing, SEO, and CRM, with a track record of increasing follower growth and engagement while managing successful client campaigns.

Outside of her professional life, Eshika values her connection to her heritage, highlighting how a recent trip back to India helped her return to work with a clearer mind and stronger purpose. She appreciates being part of a team that fosters great energy and collaboration.

Unique fact: Eshika is savvy about online security, once publicly detailing a fraudulent job offer email to raise awareness of recruitment scams.

Personality Overview

Late Adopter

Process Oriented

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are thorough and always follow a systematic approach.

Topics They Care About

Digital Brand Strategy
Her experience involves building social media strategies from scratch and executing over 100 successful client and influencer campaigns.
The Sales Process
She has shared reflections on the sales process, noting that progress isn't just a closed deal but also includes handling rejection and learning from conversations.
Building Strong Teams
Emphasizes that strong teams are built with the right process and support, a theme present in her professional introduction and personal posts.

Media Appearances

Eshika has no verified media appearances

Work History

3-2025
Sales And Digital Marketing Specialist at Cross Merge Services Inc.
9-2023 - 2-2025
Social Media Manager at Behind the Brand
1-2022 - 12-2023
Senior Account Manager at A-List Club
11-2021 - 2-2022
Brand Strategist and Public Relations Intern at Brand Talk India

Education

1-2024 - 8-2024
Postgraduate Degree from Canadore College
1-2023 - 1-2024
Postgraduate Degree from Humber College

More Information

Social Presence :

Prographics :

Exp : 4 Location : Mississauga, Ontario, Canada Job Level : Junior Designation : Sales And Digital Marketing Specialist at Cross Merge Services Inc.
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Insights For Selling To Eshika

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eshika is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Eshika

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Eshika move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Eshika take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Eshika

Personality Compatibility


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