Estefania Alonso Murdoch

Critic
DISC Type : C

Director of Global Marketing at Cascade

Uruguay

Overview

Estefania has no verified overview

Personality Overview

Negotiator

Critic

Objective Thinker

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Estefania has no verified topics they care about

Media Appearances

Estefania has no verified media appearances

Work History

2-2026
Director of Global Marketing at Cascade
4-2025 - 2-2026
Global Marketing at Cascade
8-2023 - 4-2025
Content Strategy Director at Cascade
8-2021 - 8-2023
Content, Brand & Communications Lead at Cascade
8-2018 - 8-2021
International Brand & Product Manager | Female Fragrances at Natura Cosmetics

Education

2011 - 2014
Degree in Corporate Communication and Advertising from Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'​
1993 - 2008
Bilingual Bachelor - Natural Sciences Orientation from St. Luke's College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Uruguay Job Level : Mid-senior Designation : Director of Global Marketing at Cascade
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Insights For Selling To Estefania

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Estefania is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Estefania

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Estefania move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Estefania take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Estefania

Personality Compatibility


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