Esther Knight

Questioner
DISC Type : c

Visiting Lecturer at UK based universities

United Kingdom

Overview

Esther has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Esther has no verified topics they care about

Media Appearances

Esther has no verified media appearances

Work History

1-2023
Visiting Lecturer at UK based universities
9-2019
CEO & Founder at Fanfare Label
6-2017 - 2-2019
Buyer at Vivienne Westwood
1-2015 - 6-2017
Assistant Buyer at Coast Stores
11-2014 - 1-2015
Senior Buyers Coordinator at Coast Stores

Education

2009 - 2013
Bachelor of Arts (B.A.) from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Leadership Designation : Visiting Lecturer at UK based universities
URL has been copied!

Insights For Selling To Esther

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Esther is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Esther

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Esther move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Esther take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Esther

Personality Compatibility


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