Esther Lawson

Trailblazer
DISC Type : ID

Sr. Director Growth Marketing | Head of Marketing at iA

Fairland, Indiana, United States

Overview

Esther has no verified overview

Personality Overview

Persuasive

Informal

Assertive

They like to keep things under control.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Esther has no verified topics they care about

Media Appearances

Esther has no verified media appearances

Work History

2-2024
Sr. Director Growth Marketing | Head of Marketing at iA
8-2023 - 2-2024
Marketing Director at iA
4-2023 - 8-2023
Senior Marketing Manager at iA
3-2019 - 4-2023
Manager of Marketing, Brand & Growth at Medxcel Facilities Management
9-2013 - 3-2019
Brand Consultant at Medxcel Facilities Management

Education

1999 - 2003
Bachelor of Arts from Anderson University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Fairland, Indiana, United States Job Level : Senior Designation : Sr. Director Growth Marketing | Head of Marketing at iA
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Insights For Selling To Esther

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Esther is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Esther

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Esther move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Esther take some risk or not?

  • They can take risks if necessary.

You And Esther

Personality Compatibility


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