Ethan Goh, MD

Questioner
DISC Type : c

Associate Editor, BMJ Digital Health & AI at BMJ

San Francisco Bay Area, United States

Overview

Dr. Ethan Goh is a physician-scientist at Stanford focused on translating frontier AI into real-world healthcare. A former clinician with a medical degree from Imperial College London, he now leads the ARISE Network to evaluate AI systems. His research is frequently published in top journals and has been covered by The New York Times.

Outside of his work, he is interested in traveling, watching documentaries, and contributing to the community through volunteering. Dr. Goh is also passionate about helping others advance in their careers and dedicates time to mentoring and career coaching.

He is a former digital health startup founder and has consulted for companies like Google and OpenAI on commercializing AI technology.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Generative AI in Healthcare
Leads multi-institutional research at Stanford on the evaluation and implementation of Large Language Models (LLMs) in clinical settings.
Clinical AI Evaluation
As Executive Director of the ARISE Network, he is focused on developing real-world benchmarks and rigorous evaluation frameworks for healthcare AI.
Healthcare AI Strategy
Advises healthcare and technology organizations on clinical AI strategy, and serves as Program Director for Stanford's Healthcare AI Leadership executive program.

Media Appearances

Ethan has no verified media appearances

Work History

2025
Associate Editor, BMJ Digital Health & AI at BMJ
2024
Executive Director, ARISE Network at Stanford University
2025
Program Director, Healthcare AI Leadership Program at Stanford University
2025
Co-I, Clinical AI Research at Stanford University
2024
Faculty Lecturer at Stanford University

Education

Postdoc from Stanford University School of Medicine
MS from Stanford University School of Medicine

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Associate Editor, BMJ Digital Health & AI at BMJ
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Insights For Selling To Ethan

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ethan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ethan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ethan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ethan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ethan

Personality Compatibility


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