Ethan Senturia in

Ethan Senturia

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President at Housecall Pro
📍 Carlsbad, California, United States

Ethan is the President of Housecall Pro, leveraging his deep expertise in specialty lending and financial technology. An experienced entrepreneur, he previously co-founded and led Dealstruck, a small business lending platform. Ethan is a graduate of The Wharton School, holding a BSE with concentrations in finance and management.

Passionate about building and leading teams to solve complex problems, Ethan has a strong interest in supporting small businesses and entrepreneurs. His professional journey reflects a commitment to empowering others, from his time at Dealstruck to his current role serving home service professionals. He played club lacrosse while at UPenn.

He wrote a book, "Unwound: Real-time Reflections of a Stumbling Entrepreneur, " offering a candid, real-time account of his previous companys failure.

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Experience
16 Years
Current Role
President
Location
Carlsbad, California, United States
Personality Overview

How Ethan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ethan cares about

Embedded Finance
He describes the combination of embedded finance and vertical SaaS as a "match made in heaven" and is actively building financial products at Housecall Pro.
Vertical SaaS
His recent speaking engagements and professional focus are centered on the growth and application of Vertical SaaS for specific industries, particularly home services.
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Career

Work history

2-2025
President
Housecall Pro
1-2022 - 2-2025
Chief Fintech Officer
Housecall Pro
11-2020 - 1-2022
SVP, Fintech
Housecall Pro
12-2017
Partner
Greendoor Partners
2012 - 2018
Co-Founder & CEO
Dealstruck
In the press

Media appearances

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Education
2004 - 2008
BSE
The Wharton School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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