Eugene Willemsen
Login to view DISC.As CEO of International Beverages at PepsiCo, Eugene Willemsen leads global operations with a focus on sustainable growth, innovation, and market transformation. Educated at Harvard and Yale for executive programs, he is described as a courageous, collaborative, and energetic leader. He drives PepsiCos agenda across diverse international markets, building high-performance teams.
Outside of his corporate role, Eugene has a passion for endurance sports and family travel. He actively promotes community-led expansion and youth empowerment, exemplified by initiatives like the Pepsi Stars football program in Egypt. He has lived in seven countries and visited over 70, giving him a broad global perspective.
Unique fact: Eugene has spent over 25 years at PepsiCo, holding leadership roles across Europe, Africa, the Middle East, and South Asia before taking on his current global position.
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