Eugene Willemsen

Critic
DISC Type : C

CEO PepsiCo International Beverages and Member of the Executive Committee at PepsiCo

Dubai, United Arab Emirates

Overview

As CEO of International Beverages at PepsiCo, Eugene Willemsen leads global operations with a focus on sustainable growth, innovation, and market transformation. Educated at Harvard and Yale for executive programs, he is described as a courageous, collaborative, and energetic leader. He drives PepsiCos agenda across diverse international markets, building high-performance teams.

Outside of his corporate role, Eugene has a passion for endurance sports and family travel. He actively promotes community-led expansion and youth empowerment, exemplified by initiatives like the Pepsi Stars football program in Egypt. He has lived in seven countries and visited over 70, giving him a broad global perspective.

Unique fact: Eugene has spent over 25 years at PepsiCo, holding leadership roles across Europe, Africa, the Middle East, and South Asia before taking on his current global position.

Personality Overview

ROI Driven

Precise

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Global Transformation
He is guiding PepsiCo's international beverage business through a period of significant global transformation, focusing on growth in emerging markets like the Middle East.
Sustainable Growth
Frequently speaks on PepsiCo's 'pep+' strategy, emphasizing regenerative agriculture, water replenishment, and creating a more resilient and equitable global food system.
Formula One
He led a recent partnership with the Mercedes-AMG PETRONAS F1 Team to engage younger, diverse audiences and leverage the sport's global platform for brands like Gatorade.

Media Appearances

A conversation with Eugene Willemsen of PepsiCo. Featured in Spotify

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Special Report: Eugene Willemsen, CEO for AMESA at PepsiCo. Featured in YouTube

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President Ruto meets PepsiCo's CEO for Africa, Middle .... Featured in YouTube

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Work History

2-2024
CEO PepsiCo International Beverages and Member of the Executive Committee at PepsiCo
10-2019 - 1-2025
CEO Africa, Middle East & South Asia and Member of the Executive Committee at PepsiCo
1-2019 - 10-2019
CEO Sub-Sahara Africa and Member of the Executive Committee at PepsiCo
12-1989 - 2-1995
Market Unit Manager at Campina

Education

7-2016 - 7-2016
International Business from Harvard Business School Executive Education
2010 - 2010
CEO college from Yale School of Management

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : CEO PepsiCo International Beverages and Member of the Executive Committee at PepsiCo
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Insights For Selling To Eugene

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eugene is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Eugene

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Eugene move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Eugene take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Eugene

Personality Compatibility


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