Eva Velasco Menal in

Eva Velasco Menal

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Client Services Director Pharma at IDE360 by Elogia
📍 Barcelona, Catalonia, Spain

Eva Velasco Menal is a seasoned marketing executive leading the pharma and consumer healthcare unit at Elogia. With over 15 years in the pharmaceutical sector in Spain and the USA, she specializes in brand development and multichannel marketing. She holds qualifications from the University of Michigans Ross School of Business.

Eva is passionate about effective, multi-sector marketing strategies and team collaboration. She celebrates her teams successes and believes in creating an environment of shared projects, challenges, and enthusiasm for the future, fostering a strong and motivated team culture.

She is a frequent speaker at pharmaceutical industry marketing events, sharing her expertise on digital and multichannel strategies.

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Experience
34 Years
Current Role
Client Services Director Pharma
Job Level
Mid-senior
Location
Barcelona, Catalonia, Spain
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Eva cares about

Omnichannel Marketing
Champions 100% omnichannel campaigns for mature brands in the healthcare sector, believing in the power of fully integrated on and offline strategies to drive engagement.
Health & Wellness Trends
Actively follows how innovations like GLP-1 drugs are influencing consumer habits and shaping the future of health-related products and services.
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Career

Work history

6-2024
Client Services Director Pharma
IDE360 by Elogia
1-2016 - 7-2024
Owner and General Manager
IDE360 by Elogia
7-2012 - 12-2015
Managing Director Spain
Across Health
9-2008 - 6-2012
Owner and General Manager
Signature Pharma SL
1-2004 - 5-2008
Global Marketing Manager Dry Eye
Alcon
In the press

Media appearances

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Education
2007 - 2007
Leading in a Global Organization
University of Michigan - Stephen M. Ross School of Business
2005 - 2005
Exceutive Program
University of Michigan - Stephen M. Ross School of Business
1988 - 1991
BA
ESMA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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