Evelien Broers

Questioner
DISC Type : c

Internal Communications Advisor at aaff

Tilburg, North Brabant, Netherlands

Overview

Evelien Broers is the co-owner and Internal Communications Advisor at aaff, bringing over seven years of marketing and communications experience. Her expertise spans internal comms, PR, and online marketing, and she holds a Masters from Tilburg University. Colleagues describe her as energetic, inspiring, and quick to grasp the core of an issue.

Guided by the principles of positivity, authenticity, and energy, Evelien is passionate about effective communication. She has a stated interest in major international brands, including The Walt Disney Company and Nestlé, suggesting an appreciation for powerful brand storytelling and corporate communications on a global scale.

In aaffs first year of operation, the company was nominated for a prestigious Marketing Award, a direct result of the brand-building efforts Evelien and her team led.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Internal Communication
Her primary specialty and current focus at aaff, where she helps shape the company's internal narrative and employee engagement.
Strategic Storytelling
Believes communication is essential to strategy, as shown in her post about a meeting with aaff's Board of Directors to discuss its importance.
Brand Building
She was integral to the MarCom team's 1. 5-year effort to build the aaff brand, which led to a Marketing Award nomination in its first year.

Media Appearances

Evelien has no verified media appearances

Work History

1-2025
Internal Communications Advisor at aaff
12-2023 - 1-2025
Communicatieadviseur at aaff
3-2023 - 11-2023
Senior communicatiemanager at Zicht, risico- en verzekeringsadviseurs
2-2021 - 3-2023
Communications Manager at Zicht, risico- en verzekeringsadviseurs
4-2021 - 3-2023
Freelance Communications Consultant at Helder taaladvies

Education

2014 - 2015
Master from Tilburg University
2010 - 2013
Bachelor of Science (BSc) from Tilburg University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Tilburg, North Brabant, Netherlands Job Level : N/A Designation : Internal Communications Advisor at aaff
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Insights For Selling To Evelien

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Evelien is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Evelien

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Evelien move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Evelien take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Evelien

Personality Compatibility


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