Evelyn Machry Poit

Questioner
DISC Type : c

Mentora de Comunicação - MÉTODO E.V.E. at Hotmart

São Paulo, São Paulo, Brazil

Overview

Evelyn is a Partner and Communications Manager at Genial Investimentos, where she created the viral financial news segment "Minuto Genial". A LinkedIn Top Voice with a postgraduate degree from FGV, she excels at translating complex economic topics into accessible content and leads a team of creators.

Outside of her financial career, Evelyn is a lifelong basketball player, having been a federated athlete since her youth. She is also a proponent of minimalism, a philosophy she studied and applies to her life, focusing on conscious spending and valuing experiences over possessions.

Unique fact: Her financial news segment, "Minuto Genial, " has surpassed 100 million views by explaining the days top market news in under 60 seconds.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Accessible Finance
Creator of "Minuto Genial, " she is dedicated to simplifying complex financial news, making the market more understandable for the general public.
Viral Communication
As the founder of the "Método E. V. E. " course, she teaches professionals how to create strategic and engaging video content that converts followers into clients.
Creator Economy
She leads a team of content creators at Genial Investimentos and has built a strong personal brand, monetizing her expertise through courses and brand partnerships.

Media Appearances

Evelyn has no verified media appearances

Work History

8-2025
Mentora de Comunicação - MÉTODO E.V.E. at Hotmart
5-2025
Apresentadora de televisão at CNN Brasil
3-2025
Sócia, Gerente de Comunicação e Social Media at Genial Investimentos
9-2024 - 3-2025
Gerente de Comunicação e Conteúdo Estratégico at Genial Investimentos
3-2022 - 9-2024
Especialista em marketing digital at Genial Investimentos

Education

2017 - 2018
Pós graduação from FGV - Fundação Getulio Vargas
2013 - 2017
Relações Internacionais from Universidade Anhembi Morumbi

More Information

Social Presence :

Prographics :

Exp : 5 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Mentora de Comunicação - MÉTODO E.V.E. at Hotmart
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Insights For Selling To Evelyn

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Evelyn is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Evelyn

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Evelyn move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Evelyn take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Evelyn

Personality Compatibility


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