Fabio Ranieri

Visionary
DISC Type : Ds

Head of AI Content Transformation (MarTech) at HP

Austin, Texas Metropolitan Area, United States

Overview

Fabio has no verified overview

Personality Overview

Fast But Thoughtful

Early Adopter

Direct & Assertive

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Fabio has no verified topics they care about

Media Appearances

Fabio has no verified media appearances

Work History

3-2026
Head of AI Content Transformation (MarTech) at HP
5-2024
Head of GTM Innovation & AI at HP
8-2022 - 5-2024
Head of Mid-Market Audience Marketing at Intuit
1-2022 - 8-2022
Sr. Manager, Global Digital Services Go-to-Market | Product Marketing at HP
12-2019 - 1-2022
Sr, Manager, WW Digital GTM | Product Marketing and Management at HP

Education

5-2009 - 10-2012
MBA from FGV - Fundação Getulio Vargas
7-1999 - 8-2003
Bachelor from UNESA / FACHA - RJ

More Information

Social Presence :

Prographics :

Exp : 23 Location : Austin, Texas Metropolitan Area, United States Job Level : Mid-senior Designation : Head of AI Content Transformation (MarTech) at HP
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Insights For Selling To Fabio

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fabio is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Fabio

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Fabio move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Fabio take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Fabio

Personality Compatibility


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