Fabio Sambugaro in

Fabio Sambugaro

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VP Adobe Latin America at Adobe System
📍 São Paulo, São Paulo, Brazil

Fabio is the Vice President for Latin America at Adobe, leveraging over 20 years of experience managing high-performance sales and marketing teams. He is a public voice for Adobes strategy in the region, focusing on digital transformation and how AI can democratize creativity for enterprise customers and individual creators alike.

Outside of his executive role, his background includes a degree in Mechanical Engineering with a unique emphasis on motorsports. Colleagues have described him as a very transparent, ethical, and pleasant person who is highly focused on his customers, company, and employees.

He studied Mechanical Engineering with a specialization in motorsports ("Automobilismo").

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Experience
21 Years
Current Role
VP Adobe Latin America
Job Level
Senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Fabio cares about

AI & Creativity
As a key Adobe spokesperson in Latin America, he frequently discusses how generative AI potentiates and expands human creativity rather than replacing it.
Digital Transformation
Drawing on his INSEAD education and extensive experience, he guides major corporations across verticals like FSI, Telco, and Retail in their digital strategy.
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Career

Work history

12-2020
VP Adobe Latin America
Adobe System
12-2018 - 1-2022
Vice President Latin America Sales
Adobe Systems
3-2017 - 1-2022
VP Dme Brazil & Msft Strategy for Latin America
Adobe System
1-2012 - 1-2022
VP Enterprise Sales Brazil
Adobe System
1994 - 1997
Channel Manager
Tallard Group - Apple Computer
In the press

Media appearances

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Education
2018 - 2018
Digital Transformation
INSEAD
2018 - 2019
Master Class
Hyper Island
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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