Fabiola Gálvez

Critic
DISC Type : C

Lead Merchant LATAM Distributors Central & South America at Nike

Mexico City, Mexico

Overview

Fabiola Gálvez is a dynamic sales and merchandising leader at Nike, specializing in product strategy and driving regional growth for global brands across Central and South America. Recognized for her excellent teamwork and leadership, she is also a certified SAP Consultant and studied Marketing at Tecnológico de Monterrey.

With a formal education in Fashion Marketing from the Istituto Europeo di Design, Fabiola demonstrates a deep-seated passion for brand management and design. Her career reflects a strong focus on consumer trends and creating impactful brand experiences at the intersection of fashion and commerce.

She received recognition for her high-quality work and leadership from the Chamber of Commerce of Mexico with Perú.

Personality Overview

Critic

ROI Driven

Negotiator

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

LATAM Retail Growth
As Lead Merchant for LATAM at Nike, she is directly responsible for overseeing product strategy and driving regional growth across Central and South America.
Product Strategy
Her expertise lies in building and managing product portfolios using trend forecasting, market insights, and KPI analysis to align with business priorities.
Consumer-Focused Merchandising
She has a track record of integrating consumer-focused solutions and cultural activations, notably launching LATAM's first Nike flagship store.

Media Appearances

Fabiola has no verified media appearances

Work History

7-2024
Lead Merchant LATAM Distributors Central & South America at Nike
12-2022
Nike Direct Store Merchandising at Nike
12-2020 - 1-2023
Kids Merchandising for Strategic Partners ->Innovasports & Innvictus at Nike
7-2018 - 12-2020
Sales Representative for Sporting Goods->Marti & Sportico at Nike
1-2016 - 6-2018
Retail Allocator at HUGO BOSS

Education

8-2009 - 12-2013
Marketing from Tecnológico de Monterrey
2009 - 2009
Fashion Marketing from Istituto Europeo di Design

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Lead Merchant LATAM Distributors Central & South America at Nike
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Insights For Selling To Fabiola

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fabiola is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Fabiola

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Fabiola move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fabiola take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fabiola

Personality Compatibility


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