Fabiola Garcia

Pioneer
DISC Type : DIS

International Marketing Manager at Seneca Polytechnic

Toronto, Ontario, Canada

Overview

Fabiola Garcia is a senior marketing executive with over 20 years of experience in brand strategy and stakeholder engagement, particularly within higher education and global B2B sectors. People who have worked with her describe her as a disciplined, strategic, and smart "Brand champion. " She is a graduate of Humber College and the University of Toronto.

She builds such strong collaborative relationships that colleagues have sought to work with her on three separate occasions across different companies.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Brand Development
Her career has focused on building brands that inspire trust and drive growth. A former colleague described her as a true "Brand champion. "
Higher Education Marketing
She has extensive, recent experience leading marketing at the University of Toronto, Seneca Polytechnic, and Hanson College to drive record student enrolment and global awareness.
Stakeholder Engagement
She thrives on engaging diverse groups, from boards and senior committees to students and faculty, ensuring all stakeholders are consulted and engaged in key initiatives.

Media Appearances

Fabiola has no verified media appearances

Work History

1-2025
International Marketing Manager at Seneca Polytechnic
9-2023 - 8-2024
Vice President Marketing and Branding at Hanson Canada
1-2022 - 8-2023
Strategic Marketing & Communications Lead, Tri-Campus Co-op Partnership at University of Toronto
10-2015 - 12-2020
Vice President Marketing at Avison Young
Senior Marketing Manager, Digital and Marketing Communications at Grant Thornton LLP

Education

2021 - 2021
Foundations of Strategic Public Relations from University of Toronto School of Continuing Studies
1995 - 1996
Post Graduate Certificate from Humber College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Toronto, Ontario, Canada Job Level : Middle Designation : International Marketing Manager at Seneca Polytechnic
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Insights For Selling To Fabiola

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fabiola is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Fabiola

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Fabiola move?

  • They are generally fast movers and can take quick decisions
  • Can Fabiola take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Fabiola

Personality Compatibility


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