Fardeen Choudhury in

Fardeen Choudhury

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Chief Information Officer at Mortar Metrics
📍 Toronto, Ontario, Canada

Fardeen Choudhury is the Co-Founder and CIO at Mortar Metrics, a digital agency specializing in bespoke growth systems. He leverages paid ads and automation to help B2B and B2C brands scale revenue. He holds a Bachelor of Arts from the University of Torontos Faculty of Architecture, Landscape, and Design.

Fardeens interests suggest a focus on community and professional achievement, with affiliations like Muslims Achieving Excellence. His architectural background points to a strong foundation in design, which he now applies to building marketing systems and optimizing user experiences.

Fardeen uniquely transitioned from a career in architectural technology to co-founding a digital growth agency, blending design principles with marketing strategy.

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Experience
7 Years
Current Role
Chief Information Officer
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Fardeen cares about

Funnel Optimization
He frequently writes about the importance of building robust backend systems and follow-up logic before scaling lead generation, viewing a full calendar as a potential stressor.
Paid Ad Strategy
He shares insights on ad creative, noting that simple, static image ads can often outperform complex videos, emphasizing the need for constant testing.
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Career

Work history

10-2023
Chief Information Officer
Mortar Metrics
10-2023 - 4-2024
Digital Marketing Specialist
Prep Doctors®
10-2022 - 5-2023
Junior Architectural Technologist
KPMB Architects
4-2018 - 3-2023
Digital Marketing Specialist
Scholars Dental
In the press

Media appearances

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Education
9-2017 - 4-2021
Bachelor of Arts - BA
University of Toronto - John H. Daniels Faculty of Architecture, Landscape, and Design
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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