Farnaz Ronaghi

Critic
DISC Type : C

Co-Founder and CPTO at NovoEd

San Francisco Bay Area, United States

Overview

Farnaz Ronaghi is the Co-Founder and Chief of Product and Technology at NovoEd, an AI-powered talent development platform. An engineer by training with a PhD from Stanford, she scaled NovoEd from a university research project into a company serving global enterprises by focusing on collaborative and experiential learning at scale.

Originally from Tehran, Iran, Farnaz is a self-described "culture aficionado" and "designer thinker" who enjoys solving problems at the intersection of computer science and social sciences. In a podcast, she shared that to introverts she seems like an extrovert, and to extroverts, she seems like an introvert.

Unique fact: Farnaz co-founded her company, NovoEd, based on her PhD project at Stanfords social algorithms lab, turning her academic research directly into a commercial venture.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

AI in Learning
As CPTO of an AI-powered learning platform, she frequently discusses how AI is transforming employee training and development, embedding learning directly into workflows.
Collaborative Learning
Her PhD research and the foundation of NovoEd are centered on enabling collaborative and peer-to-peer learning experiences at a massive scale.
Leadership Development
Through recent posts and podcast discussions, she emphasizes the importance of leadership skills like curiosity, having difficult conversations, and empowering teams to make decisions.

Media Appearances

Enhancing Employee Learning Through AI with Farnaz Ronaghi of NovoEd. Featured in Disruptive Innovators Podcast

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Stanford‑bred NovoEd teams with top biz schools on Web. Featured in San Jose Business Journal

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Work History

12-2012
Co-Founder and CPTO at NovoEd
9-2010 - 3-2017
Ph.D. in Information Science & Technology, Dissertation: Collaborative Learning at Scale at Stanford University
6-2010 - 9-2010
Summer Intern at AOL Advertising
9-2008 - 6-2010
M.Sc. in MS&E, concentration: Information Science & Technology at Stanford University

Education

2010 - 2014
PhD from Stanford University
2008 - 2010
MSc from Stanford University

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Co-Founder and CPTO at NovoEd
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Insights For Selling To Farnaz

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Farnaz is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Farnaz

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Farnaz move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Farnaz take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Farnaz

Personality Compatibility


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