Farouk Alhassan

Doer
DISC Type : ds

CEO at Tomato Energy

East Hampshire, England, United Kingdom

Overview

Farouk is the Co-Founder and CEO of Senapt, a UK-based Energy-as-a-Service platform. He previously founded the energy supplier Tomato Energy, which recently ceased trading after failing to secure new investment. With an MSc from UCL, his prior experience includes roles as a Java consultant at major firms like BP and Morgan Stanley.

After a career developing complex LNG shipping algorithms and high-throughput trade processing plants for financial and energy giants, he pivoted to the startup world. His mission is to leverage technology to help consumers adopt sustainable lifestyles through smarter, more flexible energy usage.

Personality Overview

Long-term Focused

Risk-Accepting

Deliberate Doer

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Smart Energy Tariffs
His career focus is on reshaping the energy market with innovative, personalized, and complex Time-of-Use tariffs to make sustainability affordable and easy for consumers.
Sustainable Lifestyles
Stated his company's core mission is to enable the mass adoption of energy efficiency and sustainable lifestyles through technology that facilitates the energy transition.
Startup Fundraising
His most recent venture, Tomato Energy, ceased trading in late 2025 specifically due to an unsuccessful push to find and secure new investors.

Media Appearances

Farouk has no verified media appearances

Work History

4-2021
CEO at Tomato Energy
12-2016
Co-Founder, CEO at Senapt Limited
1-2018 - 1-2019
Java Consultant at BP
12-2016 - 1-2018
Consultant at Morgan Stanley
5-2016 - 12-2016
Associate Developer at J.P. Morgan Asset Management

Education

2013 - 2015
Master’s Degree from Birkbeck, University of London
2011 - 2012
MSc from UCL

More Information

Social Presence :

Prographics :

Exp : 7 Location : East Hampshire, England, United Kingdom Job Level : Leadership Designation : CEO at Tomato Energy
URL has been copied!

Insights For Selling To Farouk

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Farouk is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Farouk

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Farouk move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Farouk take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Farouk

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.