Federico Comesaña

Critic
DISC Type : C

Director & Co-Founder at enia

Montevideo, Montevideo, Uruguay

Overview

Federico Comesaña is the co-founder and director of Enia, an AI software development firm. An analyst specializing in economics and data science with a specialization from The Johns Hopkins University, he is also a prominent media columnist and a university professor of financial mathematics in Uruguay.

He is an obsessive follower of Uruguayan and global economic and political affairs. Federico actively explores technologys creative side, using new AI models to produce music about economic events and engaging in public discourse on topics like electric vehicles and fintech.

He recently used two new AI models—one for lyrics and one for music—to create a song about the Central Banks interest rate decision.

Personality Overview

ROI Driven

Critic

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Generative AI Applications
Leads his company Enia in developing solutions with generative AI and speaks about using advanced architectures to solve common business problems.
Economic Analysis
As a media columnist and self-described "obsessive follower, " he frequently analyzes Uruguayan and global economic trends, policies, and financial news.
Fintech Innovation
Actively discusses and analyzes opportunities within the Uruguayan financial market and the growing role of fintech, participating in industry summits on the topic.

Media Appearances

Federico has no verified media appearances

Work History

9-2017
Director & Co-Founder at enia
8-2013
Columnista en En la Mira e Informativos VTV at VTV Uruguay
3-2017
Columnista en Así nos va at Radio Carve
7-2022
Docente del Departamento de Administración y Negocios at Universidad Católica del Uruguay
3-2017 - 12-2021
Columnista at El Observador (Uruguay)

Education

2006 - 2021
Licenciatura from Universidad de la República
2014 - 2015
Specialization from The Johns Hopkins University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Montevideo, Montevideo, Uruguay Job Level : Leadership Designation : Director & Co-Founder at enia
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Insights For Selling To Federico

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Federico is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Federico

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Federico move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Federico take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Federico

Personality Compatibility


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