Federico González Watty in

Federico González Watty

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Co-Founder and Member of the board at Eficiencia en Medios
📍 Houston, Texas, United States

Federico González Watty is an experienced Commercial Director and the co-founder of both Eficiencia en Medios and Mexus Media, specializing in connecting brands with the U.S. Hispanic market. Colleagues describe him as results-oriented, intelligent, and trustworthy. He is an alumnus of IPADE Business School and Instituto Tecnológico Autónomo de México.

He is an active member of the Entrepreneurs Organization, reflecting a deep commitment to the entrepreneurial community. In 2024, the Houston chapter of the organization honored him with the Josh Berry Award, an achievement he noted as personally significant after building his career from scratch in a new country.

Unique fact: He emphasizes choosing kindness in leadership, believing a persons true character is revealed when no one is watching.

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Experience
22 Years
Current Role
Co-Founder and Member of the board
Job Level
Leadership
Location
Houston, Texas, United States
Personality Overview

How Federico shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Federico cares about

Hispanic Market Growth
Champions the rising purchasing power and cultural influence of the Hispanic market, helping brands tap into this immense growth potential across the United States.
Entrepreneurial Journey
As a co-founder and active member of the Entrepreneurs' Organization, he reflects on the challenges and rewards of building a business from the ground up.
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Career

Work history

1-2025 - 12-2025
Co-Founder and Member of the board
Eficiencia en Medios
7-2023
President - Co Founder
Mexus Media
1-2021
Member
Entrepreneurs'​ Organization
5-2017 - 1-2025
Co-founder and CEO
Eficiencia en Medios
6-2012 - 4-2017
Comercial Director
Grupo Siete Comunicación
In the press

Media appearances

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Education
9-2024 - 2-2025
Programa Consejos en Accion
IPADE Business School
2008 - 2009
Diploma
Instituto Tecnológico Autónomo de México
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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